5 Reasons to Hire a Graphic Designer from the Philippines
Everyone wants to be unique. Who doesn't? But being a business with multiple competitors, finding ways to stand out in the industry can be a very challenging task. Pre-pandemic, most businesses reach out to marketing experts to gain sales and promote their company. However, when Covid-19 started, every establishment was temporarily closed forcing businesses to migrate online. If not everyone, most companies have social media accounts since their market is online.
Since everyone is on the internet, marketing teams are using consistent social media posts, uniform content, and personalized images. This is where graphic designers come in. Marketing firms highly depend on graphic designers to help bring their strategy across their audiences as images are more likely to make an impact at first glance.
But why hire from the Philippines you may ask? Three primary factors come to mind when hiring from the Philippines. First is their communication skills, since English is in their curriculum from the beginning, everyone online knows English. Second, is their determination and talent, a combo that can take your business anywhere. Last but not least is their cost-effectiveness. The known fact that everything in the Philippines is extremely cheap, along with that fact is the labor cost. So yes, hiring a Filipino is cheaper than hiring the US.
What are Graphic Designers?
Graphic designers, also known as graphic artists, are professionals in designing multimedia specifically designed for a business. They handle all kinds of visuals for all sorts of projects from print ads to websites.
What Are the Types of Graphic Designers
Although these designers are using similar tools, they are bound to have different specializations eventually. Here are some specializations to look for when hiring a designer:
Brand Identity and Logo Design
These are graphic designers who envision, propose, and design fresh, powerful visual identities for new and existing brands, organizations, products, and services. Along with the colors, fonts, and logos are central to brand identity, requiring a unique selection and arrangement of colors, shapes, and designs that will be used to represent the brand nearly everywhere; from websites to company buildings to advertisements.
Packaging Design
Designers working in package design are experts in designing in 3D, this includes the design inside and outside the packaging. Their primary objective is to design and protect the packaging of the products that will catch the eye of a consumer in a store and inform and persuade shoppers to purchase when viewed up close.
Web and Mobile Design
In these roles, designers design the pages, layout, and graphics for apps or websites, working closely with developers to ensure the feasibility and proper functionality of their designs. These designers normally focus on either of these two as they have mastered the different standards and best practices of the medium they’re designing.
Layout and Print Design
Designers involved in the layout and print design strive to find the perfect balance between text and graphics, creating designs that are both aesthetically pleasing and easy to read for magazines, books, newspapers, brochures, posters, and more.
Is Graphic Design in demand in the Philippines?
The demand for graphic designers is extremely high. In fact, it's considered as of the most in-demand skills/occupation in the Philippines. With the number of marketing projects and the constant postings of businesses on social media, it is possible that graphic designers will run out of projects to work on for the next few years or so.
Is Graphic Design in demand in the Philippines?
The demand for graphic designers is extremely high. In fact, it's considered as of the most in-demand skills/occupation in the Philippines. With the number of marketing projects and the constant postings of businesses on social media, it is possible that graphic designers will run out of projects to work on for the next few years or so.
How much does a graphic designer cost?
According to Indeed.com A junior Graphic Designer would earn an average of ₱33,847 per month. Based on the research of payscale A mid-career Freelance Graphic Designer with 5-9 years of experience earns an average total compensation of ₱198.18 per hour based on 6 salaries.
Some specializations have higher pay rates than your common graphic designer:
Lead Designer is the highest-paid type of graphic designer with an average salary of $110,001 and an average hourly rate of $52.89.
The second highest-paying type of graphic designer is interactive designer, with an average salary of $97,929.
The average graphic designer’s salary is $49,450 per year, and the average hourly pay is $23.77.
Source: Zippia
How do I find hire a graphic designer?
Designers mostly advertise themselves online through various freelancing platforms like LinkedIn and Beehance with an online version of their portfolios ( A portfolio is a designer’s version of a CV. If you need to look at the applicant’s skills and capabilities, their portfolio will say it all.) You can reach out to the designer that matches your needs and set up the interviews and offer the job to the one you feel is best.
The other way is for you to get in touch with an agency like Addison Consultancy. They already have designers ready at your disposal. All you need to do is to let the agency know your preference and they will do everything to your liking and present newer perspectives giving you fresh output every time. The good thing about hiring through an agency is it's lesser of a hassle than scouring the internet for the best possible talent.
In conclusion, hiring a designer is a smart move nowadays. Considering the competitive market today, a graphic designer would definitely be a good investment for your branding. Post a Job Ad on Linkedin to get you started. If you do not have time to actively source talent, Addison Consultancy can surely help you. Ready to get noticed and stay ahead of the game?